This qualitative research is a contribution to the ongoing debate among marketing researchers regarding if there is a dominant paradigm and viewpoint of marketing and which one is the most appropriate. In this study current views of marketing are identified and then compared against the older Goods-Dominant Logic of Marketing and Vargos? and Luschs? alternative Service-Dominant Logic of Marketing. The trends that have been observed are situated in the framework of Thomas S. Kuhn?s philosophy of science.

This paper examines possible applications of fuzzy logic on the field of artificial intelligence in digital games. It describes fuzzy logic in contrast to crisp logic. The paper will give several examples of possible applications of fuzzy logic-based decision making for game AI. These examples include the choosing of weapons for AI agents and the gas-break decision of an AI-controlled car. The paper will also analyze the impacts of game AI which makes decisions based on many factors.

The main purpose of our paper is to reconstruct the intervention logic of the Swedish government's proposal to introduce a tax deduction for homework help. Furthermore, we also intend to outline the perceived impacts of this tax deduction in the municipality of Linköping. Our material consists of the government bill regarding the tax deduction, the parliamentary debate which preceded it as well as interviews with key people in the municipality of Linköping. In our study and in the light of Matthew Clarke?s theory of neo-liberalism within education policy, we also ask ourselves if the intervention logic behind the tax deduction and its perceived effects can be seen as a manifestation of neo-liberalism.

This thesis researches the value creation process in Internet based subscription services in accordance with service dominant logic. The aim of the paper is to identify the characteristics of these services and to envisage the future of Internet based subscription services. The authors have utilized a qualitative method in their research which consists of personal interviews as well as a focus group. The main theoretical subjects that are discussed are value creation, customer participation and service dominant logic. The paper analyses the empirical findings by matching them with the theoretical framework.

Abstract: The purpose of this study is to examine how the Swedish policy of neutrality has changed between the years 1990-2008. The research method used for this essay has been comparative case study, which strives to answer four research questions. Two of these questions are: Which specific occurrences have been fundamental in changing the Swedish policy of neutrality? How have the Swedish policy of neutrality and the policy of non-alignment changed between the years 1990-2008? The theoretical frame work of this study consists of Europeanization as a comprehensive theoretical perspective. In order to explain the Swedish act regarding the policy of neutrality, Logic of Consequences and Logic of appropriateness are used.

Some researchers claim that we are witnessing the advancement of becoming a network society, and in spite of the different problems associated with the network form of organization, many cities still choose to engage in different types of networks. On account of that the aim of the study is to examine which expectations Swedish member cities of the network Eurotowns might have, and if their actions in the initial period of engagement in Eurotowns mainly could be explained by ?Logic of Consequentiality? or ?Logic of Appropriateness?.A qualitative research method was used and a major part of the empirical material consists of the information given by the interviewees.Regarding the expectations Swedish member cities have on Eurotowns, the result showed that five main areas could be identified mutual resource exchange, activities, breadth, security and meeting place. The results also showed that the actions of Swedish member cities may vary between ?Logic of Consequentiality?, ?Logic of Appropriateness? or a combination of the both logics.Furthermore the study also provides empirical evidence supporting the previously theoretical criticism expressed regarding the central assumption that the strategic actions of an actor can be regarded as a direct consequence of the mutual resource dependency..

This study aims to map out the degree of mediatization present in the communication between Swedishpublic service journalists and politicians in the 2014 election campaign. In doing so we chose to look at thepresence of media logic in their communication with each other. Specifically, we have used the pre-electioninterviews with the party leaders from Sweden?s two biggest parties. Furthermore, we have chosen to focuson Sveriges Radio, the Swedish public service radio company.Sveriges Radio concists of four different radio channels, of which we have chosen to focus on the channelsP1 and P3, the first having a somewhat more ?serious? profile, focused on producing quality news and otherjournalistic products, while P3 is leaning towards a younger audience and describes its own work as ?soft,humorous and important radio?, mixed with music and other forms of entertainment.

This thesis evaluates the user board of the elememtary school in Veberöd, Sweden. In this process an evaluation model is developed. The model itself gets evaluated in a meta-evaluation to improve the model for future use.The starting point of the evaluation is the deliberative democracy theory. Although Sweden is a representative democracy an official desire exists to have a democracy with deliberative qualities. The evaluation model is constructed to fit this context and is therefore, not only, set out from classical goal-based evaluation but also from deliberative democratic evaluation.

The main subject with this master thesis is to take a closer look on how some of the university libraries of Gothenburg have evaluated their electronic services (such as search-systems, Internet-based services, CD-ROM etc.). The information technology has made its way into the library field during the past century and needs to be evaluated and quality measured to ensure the best possible service to the users. Since evaluation of electronic services is a new area in the evaluation field, some problems has arisen in terms of choosing evaluation strategies and finding the appropriate performance indicators for the evaluation process. The main questions asked in the thesis are; - Which are the most common theoretical strategies for evaluation? - How do some of the university libraries of Gothenburg perform evaluation in practice? - How does the various strategies for evaluation apply to the context of this thesis? The results show that specific strategies for evaluation aren't used in the reports discussed in this thesis.

This essay analyse the relationships between scientific paradigms and different logics of power in the field of psychiatry, primarily in the fields of attention disorders of children and schizophrenia. In these two fields of psychiatric research and treatment, there exist two scientific paradigms, a biological/neuropsychiatric and a socialpsychological, working from different standpoints regarding questions of ontology, epistemology and theories of value. Drawing from Thomas Kuhns paradigmatic theory of science, and Michel Foucaults concept of power, this essay proposes that different paradigmatic standpoints gives rise to different logics of power. Relying on the concept of power/knowledge and different paradigmatic standpoints, the essay states that the biological/neuropsychiatric paradigm produces a biological individualising logic of power that fixes the individual to his/hers biological condition. This in contrast to the socialpsychological paradigm, which on the basis of its paradigmatic standpoints produces a social-group related logic of power.

 In his book Wittgenstein on Rules and Private Language (1982) Saul Kripke claims that Wittgenstein argues for a certain form of scepticism in his book Philosophical Investigations (1953), namely a new form of philosophical scepticism, a result of Wittgenstein´s idea of language as language games. Nihilism, scepticism of meaning or of concept, constitutive scepticism are other commentators´ different names of the same phenomenon. The philosophy of Wittgenstein accounts for how our words, including the words of mathematics, have no meaning and there are no a priori justified objective facts as to what I mean about a word. We follow the rules blindly and without justification. We are unable to find any facts against this proposal.

This study focuses on how the idea of sustainability is dealt with by companies, how the idea changes when moving through a company structure and how the different individuals interpret the idea. To date, many different studies have been written on the subject of sustainability, but few share the perspective addressed in this particular study. This case study was formed at a paper mill in the central part of Sweden. Semi-structured interviews with employees working on different hierarchical levels, within the same company, were chosen in order to get an insight into how the idea of sustainability is implemented throughout an entire company. The interviews have been transcribed to help identify contrasting patterns.This study has shown that the idea of sustainability, and its context within society, differs from how the idea is perceived in the organization.

This study aims to examine the effect the evaluation system used by the Stockholm County Council, has on how the healthcare providers themselves conduct the evaluation regarding their own operations. This is done through a qualitative case study of the evaluation systems of the Stockholm County Council and of four primary healthcare producers concerning one primary healthcare contract. The evaluation systems were analysed using Merchant and Ver der Stede's (2007) framework for different types of control. In order to give a more detailed picture this framework was complemented with different types of performance measurement. The evaluation that the Stockholm County Council conducts was found to have little influence on the providers own evaluation with the exception of the quality indicators that are rewarded with a monetary bonus..

The research objective of this thesis was to conduct a holistic evaluation of an operational information system. By holistic evaluation we mean that an equal focus was placed on both the system system perspective and its users user perspective, in the actual environment where the system and its users function contextuality. In addition, the methodological objective of the study was to test a new research approach in a real life setting. The participants of the study were twenty newspaper journalists employed at Göteborgs-Posten GP. The information system NewsLink is a manually indexed full-text database containing all articles published in GP since 1994.

This thesis presents the implementation of a knowledge base system for rough sets [Paw92]within the logic programming framework. The combination of rough set theory with logic programming is a novel approach. The presented implementation serves as a prototype system for the ideas presented in [VDM03a, VDM03b]. The system is available at "http://www.ida.liu.se/rkbs". The presented language for describing knowledge in the rough knowledge base caters for implicit definition of rough sets by combining different regions (e.g.